WONDERWALL
Scye Mercantile
August 2017 - Sendagaya, Tokyo
This is the first-ever boutique for “Scye,” a fashion brand led by Hideaki Miyahara and Hisayo Hidaka. The concept returns to the basics with the keyword “mercantile”—the interaction between the storekeeper who presents his products with genuine enthusiasm, and the client who relishes the selection process. The brand is the result of a creative duo who, while influenced by English tailoring, have devoted themselves to the creation of clothes with unique sensibilities. The store is designed to embody such honest and sincere qualities of the brand in a space which brings back to life the stores of the olden days within a modern setting.
